04 · Loyalty & Retention

The second order costs far less than the first.

Membership and gift cards turn a good first purchase into a habit — and tell you what each customer is genuinely worth over time, not just what she spent today.

Signal it adds to the graphrepeat value per customer

Joins at checkout. No separate signup to abandon.

Lina · member since JanuaryLive
MJoined membership at checkout
no extra step
member
PEarned 340 points
on her last order
+340
GGift card sent to a friend
EGP 750
sent
RCame back without a discount
third order
repeat

Third order this season — no discount needed.

3rd
Order this season, from a January member
0
Discount needed to bring her back
5
Currencies: USD, EUR, EGP, AED, SAR
1
Number she carries across your brand

What the surface does

Two things, done properly.

Loyalty doesn't need to be complicated to work. It needs to be worth carrying and easy to join.

Membership

One number, joined at checkout with no separate signup to abandon. Points, tiers and perks that you configure rather than engineer.

Gift cards

Digital or physical, in her currency, with balances that split cleanly across orders and reconcile themselves.

Repeat value per customer

See what a customer is worth over her life with you — not just the order she placed this morning.

Rules, not code

Points per currency, birthday moments, tier thresholds and referral bonuses, all changeable without a redeploy.

Native to the storefront

Balance shows at product page, cart and checkout, and in the email and SMS she already gets from you.

Fewer discounts

When membership is worth having, you stop training your best customers to wait for a sale.

How it works

Turn it on without rebuilding anything.

1

Switch on membership

Your storefront gets a wallet matched to your brand. Existing customers see their balance on next login.

2

Set the rules

Points, tiers, perks and birthday moments. Configured in an afternoon, changed whenever you like.

3

Add gift cards

Digital sends and physical cards on the same balance, denominated in the currency she shops in.

4

Read repeat value

Watch what each cohort is worth over time, and which rewards actually moved the second order.

Give her a reason to come back.

Free while you connect your catalogue and first channel. Turn on membership in an afternoon.

Free while you connect your catalogue and first channel.